Estrella Galicia, one of Spain’s most iconic breweries, has launched a bold initiative to reshape the future of hospitality—introducing “Cervecerías Circulares”, or “Circular Breweries.” This forward-thinking program is designed to embed circular economy principles and eco-efficiency practices into the core operations of its network of Cervecerías de Bodega, setting a gold standard for the entire HORECA (Hotel/Restaurant/Café) sector.
What Are Circular Breweries?
Circular Breweries are not just about pouring great beer—they’re about creating sustainable value. Through this initiative, Estrella Galicia offers participating bars and restaurants comprehensive support to optimize their environmental performance. This includes:
- Reducing energy and water usage
- Minimizing waste
- Using environmentally friendly materials
- Integrating circular design in architecture and interiors
- Training staff in eco-conscious operations
It’s a full-package approach that transforms everyday hospitality businesses into eco-efficiency champions.
From Vision to Action: Asteria Beach’s Journey
A standout example of this movement is Asteria Beach Caión, led by manager Guillermo Iglesias. The venue previously earned the 2-Star Circular Brewery Certification, but with a new location on the horizon, they’re aiming even higher—a 3-Star CCS (Cervecería Circularmente Sostenible) designation.
“We’ve shared the Circular Breweries Manual with our architect to fully integrate sustainability from the design stage. We want to achieve excellence,” Iglesias said.
This kind of commitment highlights the real-world impact of Estrella Galicia’s vision—hospitality spaces that are not only efficient and beautiful, but also environmentally responsible.
Why It Matters: Sustainability Meets Hospitality
The hospitality industry has historically faced challenges around sustainability—high energy consumption, single-use waste, and water inefficiency. Estrella Galicia’s initiative directly tackles these issues with measurable strategies, raising the bar for others in the sector.
In a time when consumers are increasingly eco-conscious, Circular Breweries provide a competitive edge—attracting customers who care about the planet while cutting costs through smarter resource use.
Looking Ahead
Estrella Galicia’s Circular Breweries aren’t just a branding exercise—they’re a roadmap to a greener future for hospitality. As the program scales, it sets a powerful precedent for how brands can lead change in their industries by aligning profit with planet-positive action.
Final Thoughts
If you’re in the hospitality business, this is your wake-up call. Sustainability is no longer optional—it’s essential. Estrella Galicia is showing us how it’s done. Cheers to that.
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Article derived from: MG, S. (2025, March 25). Cervecerías que apuestan por la ‘economía circular’ y la ‘ecoeficiencia’ en el sector HORECA. ECOticias.com El Periódico Verde. https://www.ecoticias.com/sostenibilidad/cervecerias-economia-circular-ecoeficiencia-horeca
